To be successful, just making a website is far from enough these days. You have to regularly keep an watch over many aspects. Failing to perform these maintenance jobs will cause trouble to your optimization and ranks. So, you may consider a sequence of steps as described.
This includes referral and social campaigns as well as backlinking and brand building in time. Bring in new visitors to improve website worth in eyes of search engines to get more prospects.
This point is out of scope of current topic.
Getting spammed in links and content by others, will hurt value of your site. Also hackers may tarnish site's reputation by including unwanted material and hurting users with malicious virus.
We have pointed 2 weekly jobs to be safe.
Arena of speed and user satisfaction is changing quickly with new techniques. If you fail to cope up with this essential factor, it may burn all your efforts. One should use smart tools.
Here you get a list of tools for faster loading.
Periodic site maintenance works includes various action, depending on it's type. An e-commerce will be definitely different from a news-blog or a web-portal or a service provider, so to say. But you can have 2 types of jobs from seo perspective in any case.
Speed, loading pattern & UX checks, recommended by Google guidelines
A Google Developer application to test overall user experience in desktop and mobile devices separately. It also provides solution to problems your webpage has. Test now.
It's an add-on or extension for most popular browsers like Firefox, Chrome, Safari, IE etc. Powered by Yahoo , this tool efficiently checks 23 tricky points from a page. Install it.
Unique solution for very deep and detailed insights on a webpage's performance, with screenshots and waterfall view. You can even choose location and browser of testing. Test now.
Uniquely it brings you analysis on Google Guidelines. While other tools checks page performance, backlinks and achievements. Here you specially get complete in-page analysis. Coming soon.